Rebrand of a global e-commerce platform Etsy as The Universe of Special. A refreshed visual identity system will help people navigate the universe, and position the brand and product more confident, iconic, and more Etsy.
Designed the visual environment for the 81st Street Studio, The Met’s art and science play space for kids—developed custom pattern designs for windows, wall graphics, and the introductory panel to create an engaging, immersive experience.
Currently installed on view @ The Met
Nectar is a magazine that fills in the gap between individual artists and provides opportunities for collaboration to amplify potential creativity.
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The Met WayfindingSignage Design
Redesigned and installed over 40 way-finding signs and the map to improve navigation on the complex ground floor of The Met. Updated design solutions prioritize exits and most used elevators and unified language internally.
KURU KURU Branding
KURU KURU is a Japanese pasta brand for high end restaurants or food connoisseurs who wants to enjoy gourmet pasta home.
Many Homes of Hermit Crabs
Poster Design & Illustration
Many Homes of Hermit Crab is a kids friendly informational poster about the impact of human trash on hermit crabs’ life. Inspired by series of wild life photos, I digitally illustrated crabs and created a playful layout to create fun yet digestible informational poster.
