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Yoon Joo Cho


Yoon is a NYC based graphic designer currently working at SYLVAIN. Previously she worked at The Metropolitan Museum of Art and has passion for art, typography, branding, and illustration.

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Lin

Yoon Joo Cho


Yoon is a NYC based graphic designer who creates visual stories.
She previously worked at The Metropolitan Museum of Art
and has a passion for typography, branding, and illustration.
She loves color, shapes, and research in her projects.

Email yoyooyoon@gmail.com
Email yoyooyoon@gmail.com

Linkedin 

Nectar is a magazine that fills in the gap between individual artists and provides opportunities for collaboration to amplify potential creativity.Collaborated with Yuling Zhang, we created Nectar to encourage more collaboration after realizing the lack of interconnection in between different majors, institutions, and students.

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Civic News Company is a parent company of several nonprofit national newsrooms — Votebeat, Chalkbeat, and Healthbeat. SYLVAIN create an identity system, all to reflect the optimism and care evident in their journalism. 


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Wormhole is the title of  MICA’s annual 2023 Multi Media Event show that exhibits the work of Fashion department in a live event. In collaboration with Yuling Zhang, we designed the brand identity of the show including visual identity, Instagram campaign, poster, tickets and look book.


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Exhibition “Jegi, Korean Ritual Objects”  features the various types of ritual vessels and accessories that were used for Jesa, food and drink offerings for ancestors. In collaboration with Yua Watanabe, we designed the exhibition identity and plan. 


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ood and drink offerings ood and drink offerings


Worked on motion design for SYLVAIN CDO Michael Ian Kaye’s Presentation at the Adobe Make it conferance NYC.

The topic was Anomalies of Delight: A Designer's Guide to Corporate Sabotage - it's about the death of true serendipity in our lives due to online and real life algorithms that homogenize how we move about our lives on the day to day. 


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The Met - Wayfinding
Signage Design

Redesigned and installed over 40 way-finding signs and the  map to improve navigation on the complex ground floor of The Met. Updated design solutions prioritize exits and most used elevators and unified language internally.


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KURU KURU Branding

KURU KURU is a Japanese pasta brand for high end restaurants or food connoisseurs who wants to enjoy gourmet pasta home.




Many Homes of Hermit Crabs
Poster Design & Illustration

Many Homes of Hermit Crab is a kids friendly informational poster about the impact of human trash on hermit crabs’ life. Inspired by series of wild life photos, I digitally illustrated crabs and created a playful layout to create fun yet digestible informational poster.